Digital advertising encompasses many tactics. To leverage your digital presence and attract new customers, you need to be active and effective in many of them. We offer a complete 360 approach using multiple tactics that establish a digital strategy that fits your business.
Are you managing your online presence?
Billions of people have a social media profile and over 3 quarters of the US population use social media. Your customers are using social media! If you are not utilizing this medium, you should be. It is a cost effective medium to drive leads, develop brand awareness, grow customer base and keep customers engaged.
Social media has the ability to target defined audiences, which gives you the ability to reach the right people at the right time.
Is your social media efforts working?
Using social media is highly effective if you are doing it right in combination of other advertising tactics. We offer support and social media management to help you reach your goals
Click here to get a checklist what makes an effective social media campaign.
The foundation of your online presence is your website. There are many elements that make your website a good one. Most of us are not web developers or design savvy. Hiring a good website designer is critical, or using one of many do-it-yourself site builders and utilizing optimization tools to ensure the coding of the site is search-friendly.
How do you know if your website is good?
A good approach is to review your website as if you were a consumer to ensure the content is engaging and informative. Does it answer common questions a consumer would have about your business or product?
Click here to receive a checklist of website essentials.
SEO - Search Engine Optimization
Having a great website with informative content is only half of the puzzle. Your website also needs to be found by people who are looking for your services or products. This requires a knowledge of what search engines like Google and Bing look at when matching consumer search queries with relevant results.
Does your website have what it takes to be found?
Be sure you are utilizing meta data, site titles and tags, have a link strategy both internal and external and connect to social media.
Click here to receive a checklist of critical SEO tips and free tools.
PPC - Pay-Per-Click
Organic and content strategies take time to get established and build a history. While very important, those tactics should be supplemented with a paid strategy for more immediate results. Pay-per-click campaigns are measurable and actionable and very powerful tools that will ensure you are found when someone is looking.
Are you using pay-per-click effectively?
If you do not have an Google Ads account or you do have set one up, but DO NOT manage it and optimize it regularly, you could be missing out on new business leads.
Click here to get a checklist of the top PPC optimization techniques.
Want a cost effective way to gain awareness, increase clicks, and stay in front of interested consumers? Who wouldn't? Display advertising offers a relatively low cost that can make a big impact. If you are not utilizing any of the many programmatic display tactics, you could be missing out.
Programmatic display allow you to feature your ad to customers that match your target audience by narrowing attributes like behavior, demographics, interests, actions taken on your website and purchase history.
Are your display tactics getting the most bang for the buck?
If you are not using display currently, you should be. If you are using display, you need to be sure you are using targeting attributes to ensure your ads are being seen by the right people.
Click here to get a checklist of best practices in display advertising.